KEEP AMERICA BEAUTIFUL

Only 3 out of 10 plastic bottles are recycled in the U.S., while the rest go to landfills or waterways. With Nestle, we created a PSA campaign for Keep America Beautiful®, to help change consumer behavior and increase recycling rates for plastic bottles. This was the first PSA dedicated solely to recycling PET plastic water bottles, which are 100% recyclable and meant to be repurposed into new bottles. For this campaign, we enlisted the help of some Southern belle squirrels.