FRANK’S REDHOT NEXT HOT HAND MODEL

Hands are an undeniably integral part of the Frank’s wing-eating experience. It’s a “finger food,” after all. We decided to cast the new face (or, hand) of the Frank’s brand by launching a TikTok competition hosted by the supermodel Coca Rocha.

Press: AdAge & Thrillist

We launched with an America’s Next Top Model-inspired promo on TikTok

@cocorocha

#ad @franksredhot next 🔥 hand model? No purch nec. Legal residents of 50 U.S./DC, 21+ ends 10/12.Void where prohibited. Rules: https://bit.ly/3EMyIpi

♬ original sound - Coco Rocha

Next, the challenges

We even got the face of Frank’s, Eli Manning (GO GIANTS!) to help us find the “hand” of Frank’s

After going through a ton of submissions…

A winner was announced…

and now the lucky winner is the “hand of the brand” featured in all social and digital Frank’s content.