FRANK’S REDHOT NEXT HOT HAND MODEL
Hands are an undeniably integral part of the Frank’s wing-eating experience. It’s a “finger food,” after all. We decided to cast the new face (or, hand) of the Frank’s brand by launching a TikTok competition hosted by the supermodel Coca Rocha.
We launched with an America’s Next Top Model-inspired promo on TikTok
Next, the challenges
We even got the face of Frank’s, Eli Manning (GO GIANTS!) to help us find the “hand” of Frank’s
After going through a ton of submissions…
A winner was announced…
and now the lucky winner is the “hand of the brand” featured in all social and digital Frank’s content.