WHERE FAMILIES COME FROM

MassMutual wanted to highlight the specialized services they provide for LGBTQ+ folks, especially when it comes to family planning.
We decided to do something that would highlight those services AND be a resource for LGBTQ+ families to show their kids.
Change comes when we start to see ourselves reflected. Here's to all kinds of families, now and forever.

ECD: Joe Mongognia
Copywriter: Iman Omar
Art Director: Cara Resnick