VOLVO & THE NYC MARATHON
The streets of New York were deemed too unsafe to host the NYC Marathon in 2020, so we re-created the entire race through sound - neighborhood by neighborhood, block by block. Using over 20 hours of audio captured from the streets of NYC, the RUN NY by Volvo playlist was born.
One Show Shortlist
Select Audio Clips
ECD: Nick Kaplan
ACDs: Lillian O’Connor & Brett Simone
Art Director: Cara Resnick Copywriter: Joey Chiarulli
Design: Brian Lai, Nicole Garcia, Samantha Kim